A 19-room luxury boutique hotel opened in April 2022, based upon the world’s first novel, The Tale of Genji. The concept of the Hotel could best be described as one striving for a true Japanese experience through the use of all-natural materials and spatial techniques, such as thoroughly integrating interior and exterior spaces. Techniques like these have been expressed in Japanese architecture through the centuries since the Heian period, the era in which the Tale of Genji is set. The hotel's design was to keep the original proportions of the machiya (町家) that previously occupied the site.